Saturday, January 25, 2020

The Name Of War, Jill Lepore Essay -- essays research papers

Book Review The Name of War: King Philip's War and the Origins of American Identity Our history books continue to present our country's story in conventional patriotic terms. America being settled by courageous, white colonists who tamed a wilderness and the savages in it. With very few exceptions our society depicts these people who actually first discovered America and without whose help the colonists would not have survived, as immoral, despicable savages who needed to be removed by killing and shipping out of the country into slavery. In her book, The Name of War: King Philip's War and the Origins of American Identity, Jill Lepore tells us there was another side to the story of King Philip’s War. She goes beyond the actual effects of the war to discuss how language, literacy, and privilege have had lasting effects on the legacy that followed it. In 1675, tensions between Native Americans and colonists residing in New England erupted into the brutal conflict that has come to be known as King Philip's War, the bloodiest battle in America history, in proportion to population it was also the deadliest war in American history. The English colonists wished to rid the country of the Indians in order to seize their land. They believed the Indians were savages and therefore were not worthy of equal rights. The English took their land and disrupted their traditional systems of trade and agriculture. As a result, the power of native religious leaders was corrupted. The Indians we...

Friday, January 17, 2020

Stefan’s Diaries: Origins Chapter 12

I'm not sure if it was the fresh air or the flowers Emily had brought me, but I slept soundly that night. The next morning I woke up to bright sunlight in my chambers and, for the first time since Rosalyn's death, didn't bother to drink the concoction Cordelia had left on my nightstand. The smell of cinnamon and eggs floated up from the kitchen, and I heard the snort of the horses as Alfred hitched them outside. For a second, I felt a thrill of possibility and the nascent bud of happiness. â€Å"Stefan!† my father boomed on the other side of the door, rapping three times with his walking stick or riding crop. Just like that, I remembered all that had transpired in the past week, and my malaise returned. I remained silent, hoping he'd simply go away. But instead he swung the door open. He was wearing his riding breeches and carried his black riding crop, a smile on his face and a sprig of a violet flower in his lapel. It was neither pretty nor fragrant; in fact, it looked like one of the herbs Cordelia grew down by the servants' quarters. â€Å"We're going riding,† Father announced as he swung open the shutters. I shaded my eyes against the glare. Was the world always so bright? â€Å"This chamber needs to be cleaned and you, my boy, need sun.† â€Å"But I should really attend to my studies,† I said, gesturing limply to the volume of Macbeth open on my desk. Father took the book and closed it with a definitive clap. â€Å"I need to speak to you and Damon, away from any prying ears.† He glanced suspiciously around the chambers. I followed his gaze but saw nothing except for a collection of dirty dishes that Cordelia hadn't yet cleared. As if on cue, Damon strode into the room, wearing a pair of mustard-colored breeches and his gray Confederate coat. â€Å"Father!† Damon rolled his eyes. â€Å"Don't tell me you're on about that demon nonsense again.† â€Å"It's not nonsense!† Father roared. â€Å"Stefan, I'll see you and your brother at the stable,† he said, turning on his heel and striding out. Damon shook his head, then followed him, leaving me to change. I put on my full riding costume–a gray waistcoat and brown breeches–and sighed, not sure I had enough strength to ride or to endure another marathon bickering session between my father and brother. When I opened the door, I found Damon standing at the bottom of the curved staircase, waiting. â€Å"Feeling better, brother?† Damon asked as we walked out the door and across the lawn together. I nodded, even as I noticed the spot under the willow tree where I'd found Rosalyn. The grass willow tree where I'd found Rosalyn. The grass was long and bright green, and squirrels were darting around the tree's gnarled trunk. Sparrows chirped, and the drooping branches of the weeping willow looked lush and full of promise. There was no sign that anything had been amiss. I breathed a sigh of relief when we reached the stable, inhaling the familiar, loved scent of well- oiled leather and sawdust. â€Å"Hi, girl,† I whispered into Mezzanotte's velvety ear. She whinnied in appreciation. Her coat seemed silky-smooth, even more so than the last time I'd brushed it. â€Å"Sorry I haven't come to visit you, but it looks like my brother's taken good care of you.† â€Å"Actually, Katherine's taken a shine to her. Which is too bad for her own horses.† Damon smiled fondly as he jerked his chin to two coal- black mares in the corner. Indeed, they were stamping their feet and staring at the ground dejectedly, as if to express just how ignored and lonely they were. â€Å"Y ou've been spending quite a bit of time with Katherine,† I said finally. It was a statement, not a question. Of course he had been. Damon always had an ease around women. I knew he knew women, especially after his year in the Confederate army. He'd told me stories about some of the women he'd met in cities like Atlanta and Lexington that had made me blush. Did he know Katherine? â€Å"I have been,† Damon said, swinging his leg over the back of his horse, Jake. He didn't elaborate. â€Å"Ready, boys?† Father called, his horse impatiently stamping its feet. I nodded and fell into stride behind Damon and Father as we headed to the Wickery Bridge, all the way on the other end of the property. We crossed the bridge and continued on into the forest. I blinked in relief. The sunlight had been too bright. I much preferred the dark shadows of the trees. The woods were cool, with wet leaves covering the forest floor, even though there hadn't been a rainstorm recently. The leaves were so thick, you could see only slight patches of blue sky, and occasionally I'd hear the rustle of a raccoon or badger in the underbrush. I tried not to think of the animal noises as coming from the beast that had attacked Rosalyn. We continued riding into the forest until we reached the clearing. Father abruptly stopped and hitched his horse to a birch tree. I obediently hitched Mezzanotte to a tree and glanced around. The clearing was marked by a collection of rocks set up in a rough circle, above which the trees parted to provide a natural window to the sky. I hadn't been there in ages, not since before Damon went away. When we were boys, we used to play illicit card games here with the other fellows in town. Everyone knew the clearing was the place boys came to gamble, girls came to gossip, and everyone came to spill their secrets. If Father really meant to keep our conversation quiet, he'd have been better off taking us to the tavern to talk. â€Å"We're in trouble,† Father said without preamble, glancing up at the sky. I followed his gaze, expecting to see a fast-moving summer storm. Instead, the sky was spotless and blue. I found no solace in this beautiful day. I was still haunted by Rosalyn's lifeless eyes. â€Å"We're not, Father,† Damon said thickly. â€Å"Y ou know who's in trouble? All of the soldiers fighting this godforsaken war for this cause you've made me try to believe in. The problem is the war and your incessant need to find conflict everywhere you turn.† Damon angrily stomped his feet, reminding me so much of Mezzanotte that I stifled the urge to laugh. â€Å"I will not have you talk back to me!† Father said, shaking his fist at Damon. I glanced back and forth at the two of them, as though I were watching a tennis match. Damon towered over Father's sloping shoulders, and for the first time I realized that Father was getting old. Damon put his hands on his hips. â€Å"Then talk. Let's hear what you have to say.† I expected Father to shout, but instead he crossed to one of the rocks, his knees creaking as he bent to sit. â€Å"Y want to know why I left Italy? ou I left it for you. For my future children. I knew I wanted my sons to grow and marry and have children on land I owned and land I loved. And I do love this land, and I will not watch it be destroyed by demons,† Father said, flinging his hands wildly. I stepped back, and Mezzanotte whinnied a long, plaintive note. â€Å"Demons,† he repeated, as if to prove his point. â€Å"Demons?† Damon snorted. â€Å"More like big dogs. Don't you see it's talk like this that will make you lose everything? Y say you want a good life ou for us, but you're always deciding how we'll live that life. Y made me go to war and made Stefan ou get engaged, and now you're making us believe your fairy tales,† Damon yelled in frustration. I glanced at Father guiltily. I didn't want him to know I hadn't loved Rosalyn. But Father didn't look at me. He was too busy glowering at Damon. â€Å"All I wanted was for my boys to have the best. I know what we're facing, and I do not have time for your schoolboy arguments. I am not telling tales right now.† Father glanced back at me, and I forced myself to look into his dark eyes. â€Å"Please understand. There are demons who walk among us. They existed in the old country, too. They walked the same earth, talked like humans. But they wouldn't drink like humans.† â€Å"Well, if they don't drink wine, that would be a blessing, wouldn't it?† Damon asked sarcastically. blessing, wouldn't it?† Damon asked sarcastically. I stiffened. I remembered all the times after Mother had died that Father would drink too much wine or whiskey, lock himself in the study, then mumble late into the night about ghosts or demons. â€Å"Damon!† Father said, his voice even sharper than my brother's. â€Å"I will ignore your impudence. But I will not have you ignore me. Listen to me, Stefan.† Father turned toward me. â€Å"What you saw happen to your young Rosalyn wasn't natural. It wasn't one of Damon's coyotes,† Father said, practically spitting out the word. â€Å"It was un vampiro. They were in the old country, and now they're here,† Father said, screwing up his florid face. â€Å"And they are doing harm. They're feeding on us. And we need to stop it.† â€Å"What do you mean?† I asked nervously, any trace of exhaustion or dizziness gone. All I felt was fear. I thought back to Rosalyn, but this time, instead of remembering her eyes, I remembered the blood on her throat, having flowed from the two precise circles on the side of her neck. I touched my own neck, feeling the pulse of blood beneath my skin. The rush below my fingers sped up as I felt my heart skip a beat. Could Father be †¦ right? â€Å"Father means that he's been spending too much time listening to the church ladies tell their tales. Father, this is a story that would be told to scare a child. And not a very clever one. Everything you're saying is nonsense.† Damon shook his head and angrily stood from his perch on the tree stump. â€Å"I will not sit around and be told ghost stories.† With that, he turned on his gold- buttoned boot and swung his foot up over Jake's back, gazing down at Father, as if daring him to say one more thing. â€Å"Mark my words,† Father said, taking a step closer to me. â€Å"Vampires are among us. They look like us and can live among us, but they are not who we are. They drink blood. It is their elixir of life. They do not have souls, and they never die. They are forever immortal.† The word immortal made me suck in my breath. The wind changed, and the leaves began rustling. I shivered. â€Å"Vampires,† I repeated slowly. I'd heard the word once before, when Damon and I were schoolchildren and used to gather on the Wickery Bridge, trying to scare our friends. One boy had told us of seeing a figure kneeling down in the woods, feasting on the neck of a deer. The boy told us he had screamed and the figure had turned to him with hellred eyes, blood dripping from long, sharp teeth. A vampire, he said with conviction, glancing around the circle to see if he'd impressed any of us. But because he'd been pale and scrawny and not any good at shooting, we'd laughed and mocked him mercilessly. He and his family had moved to Richmond the next year. â€Å"Well, I'd take vampires over an insane father,† Damon said, kicking Jake's flanks and riding off into the sunset. I turned toward Father, expecting an angry tirade. But Father simply shook his head. â€Å"Do you believe me, son?† he asked. I nodded, even though I wasn't sure what I believed. All I knew was that somehow, in the past week, the whole world had changed, and I wasn't sure where I fit in anymore. â€Å"Good.† Father nodded as we rode out of the forest and onto the bridge. â€Å"We must be careful. It seems the war has awakened the vampires. It's as if they can smell blood.† The word blood echoed in my mind as we directed our horses to walk away from the cemetery and toward the shortcut through the fields that would lead to the pond. In the distance, I could see the sun reflecting on the pond's surface. No one would ever imagine this verdant, rolling land as being a place where demons walked. Demons, if they existed at all, belonged in the old country, amid the decrepit churches and castles Father had grown up with. All the words Father said were familiar, but they sounded so strange in the place where he was saying them. Father glanced around as if to make sure no one was hiding in the bushes near the bridge. The horses were walking alongside the graveyard now, the headstones bright and imposing in the now, the headstones bright and imposing in the warm summer light. â€Å"Blood is what they feed on. It gives them power.† â€Å"But then †¦,† I said, as the information whirled in my brain. â€Å"If they are immortal, then how are we to †¦Ã¢â‚¬  â€Å"Kill them?† Father asked, finishing my thought. He pulled the reins on his horse. â€Å"There are methods. I've been learning. I've heard there's a priest in Richmond who can try to exorcise them, but then people in town know †¦ some things,† he finished. â€Å"Jonathan Gilbert and Sheriff Forbes and I have discussed some preliminary measures.† â€Å"If there's anything I can do †¦,† I offered finally, unsure what to say. â€Å"Of course,† Father said brusquely. â€Å"I expect you to be part of our committee. For starters, I've been talking to Cordelia. She knows her herbs, and she says there's a plant called vervain.† Father's hand fluttered to the flower on his lapel. â€Å"We will come up with a plan. And we will prevail. Because while they may have immortality, we have God on our side. It is kill or be killed. Do you understand me, boy? This is the war you're being drafted to fight.† I nodded, feeling the full weight of the responsibility on my shoulders. Maybe this was what I was meant to be doing: not getting married or going off to war, but fighting an unnatural evil. I met Father's gaze. â€Å"I'll do whatever you want,† I said. â€Å"Anything.† The last thing I saw before I galloped back to the stable was the huge grin on Father's face. â€Å"I knew you would, son. Y are a true Salvatore.†

Wednesday, January 8, 2020

How are the Majority of Celebrities Inappropriate Role...

People look up to celebrities as role models, the youth especially. The youth believes that if they imitate these cynosures they will become affluent and legendary. Famous people imply that if the youth act insubordinately they will be successful in life. Celebrities of today are not appropriate role models for this generation. A celebrity is a famous or well-known person, someone who has fame or is renowned (dictionary.com). When people think of a celebrity they think of someone they would see on television, in magazines, or here about on the radio; those are the celebrities I am referring to here, but those aren’t the only celebrities out there. There are also other interpretations for the word celebrity. My favorite alternative to the typical thought of a celebrity is the term local celebrity. A local celebrity or hometown celebrity doesn’t have to be rich or world famous, they are known for doing something that has either impacted the local area or has made his/her hometown proud. My focus is on the quintessential definition of celebrity, the ones that are known for their influence on the current generation, my generation. The current generation is easily influenced because it is completely focused on being accepted by society and trying to find ones individual identity. The youth of my generation believe that their identity is based on society’s acceptance; not on their own thoughts, desires, and opinions of themselves. Most celebrities ‘preach’ about individuality toShow MoreRelated Advertising Essay2261 Words   |  10 Pagesteenagers, but nothing will ever measure up to the effect that advertising has on our nation’s youth. The advertisements target our youth by way of radio, television and newspaper. Advertisers use special tactics to persuade youth to buy their products. nbsp;nbsp;nbsp;nbsp;nbsp;With the ever growing world of mass media becoming more accessible to children, we must realize the effect advertising has on the youth of today. Multiple television sets are commonplace in today’s homes. â€Å"Today, at least oneRead More Britney Spears: An Inappropriate Role Model Essay2196 Words   |  9 PagesAn Inappropriate Role Model One of the most popular teenage entertainers ever is warping the minds of our youth. Appearing on television commercials, MTV videos, many magazine covers, and the radio, Britney Spears is taking control of raising today’s children. Her perfect looks and sexual appeal have mesmerized young viewers. Children and teens strive to be just like her. Although some people allow their children to idolize Britney Spears, I now see that she is an inappropriate role modelRead MoreFashion Advertising: The Price of Beauty5692 Words   |  23 Pagesmarkets like New York City and Paris. Fashion advertising can also appear in the form of television commercials, billboards, and so forth. Many fashion boutiques try to sponsor their product to famous celebrities or even politician to gain free publicity that comes from seeing their products on celebrities and high profile individuals in the news or internet. A designer who gets his or her garments onto movie starlets walking down the red ca rpet at the Oscars, or even attending certain events for exampleRead MoreViolence And Sexual Content And The Media2947 Words   |  12 Pagesexperience decreases in family influences and increases in peer influences, yet socializing factors typical of adulthood such as college, employment and relationships. Teens today believe what they see and hear in the media that comes from their celebrity idols and think that it is socially acceptable and because of that it makes them want to act it out in their daily lives. Sex and violence in the media has changed so much and plays a major part influencing negative behavior in teens by promotingRead MoreRelaxed Celebrity Sentencing5407 Words   |  22 PagesLax Sentences for Celebrities: A Look at Criminal Injustice David House Prof. Ashli Arbo CJUS 230 9 August 2010 Lax Sentences Page 1 Lax Sentences for Celebrities A Look at Criminal Injustice Abstract Disparities between sentencing practices of celebrities and regular citizens are becoming a heated issue across the nation. This subject has received much attention due to the fact thatRead MoreQualitative Research and Celebrity Endorsement24767 Words   |  100 Pages      The Effectiveness of Celebrity Endorsement in India Abstract   The practice of celebrities being used for rendering services other than performing their actual job as either an actor or an athlete, such as endorsements has proliferated over time. Despite the cost and the risks involved with this technique of advertising, it is been used quite extensively in the present era. The instrument of celebrity endorsement has nowadays become a pervasive element in advertising and communicationRead MoreCelebrity Endorsements19810 Words   |  80 PagesCelebrity Endorsements Brand Building DISSERTATION REPORT: CELEBRITY ENDORSEMENTS AND BRAND BUILDING Submitted to: By: Ms. Kokil Jain Rawtani Submitted Piyush A1802008077 MBA-IB(0810) 1|Page Celebrity Endorsements Brand Building AIBS ACKNOWLEDGEMENT It has been a great pleasure for me to work on this project. My sincere thanks to Ms. Kokil Jain ,my Marketing teacher for giving me an opportunity to work on this project whereby I was given a chance to study the impactRead MoreSocial Media And Its Effect On Society2203 Words   |  9 Pages(Weisberg). What are they reaching for? The desire to stay on top of what others are doing is a major point in society. Social media is commonly defined by the repetitive collaboration of keeping up with modern technology. Social networking has a negative role in society whether those affected realize it or not. But it is not only millennials who affected by this routine, it is all age groups. Once out of bed, we check our phones 221 times a day—an average of every 4.3 minutes—according to a UK study (Weisberg)Read More The Influence of Protest Music during the 1960’s And Beyond Essay examples3816 Words   |  16 Pagesand sent the music and the message into the college dor m rooms and the homes of the youth of America. However, as decades went by, protest music does not have much of an impact as it use to because of the way things have changed over the years. Through the analysis of the music during the 1960’s, there shall be an understanding on how the different genres of protest music has affected social protesters based on how musicians have become the collective conscience of that generation through their lyricsRead MoreThe Effects And Dangers Of Online Anonymity3846 Words   |  16 Pagesalso leads to more group polarization, which can affect human relationships (Christopherson 3042). Anonymity can be dangerous to society because it benefits people with malicious intent to commit misdeeds that could quickly go out of hand. Similar to how people view strangers in the real world, there is no telling what motives people have and anonymity can help them carry out their intents more efficiently. While being able to feel more secure in a network of online strangers is important, it is equally

Tuesday, December 31, 2019

The History of Mechanical Clocks

During most of the Middle Ages, from roughly 500 to 1500 A.D., technological advancement was at a virtual standstill in Europe. Sundial styles evolved, but they didnt move far from ancient Egyptian principles.   Simple Sundials   Simple sundials placed above doorways were used to identify midday and four tides of the sunlit day in the Middle Ages. Several types of pocket sundials were being used by the 10th century -- one  English model identified tides and even compensated for seasonal changes of the suns altitude.   Mechanical Clocks In the early to mid-14th century, large mechanical clocks began to appear in the towers of several Italian cities. There is no record of any working models preceding these public clocks that were weight-driven and regulated by verge-and-foliot escapements. Verge-and-foliot mechanisms reigned for more than 300 years with variations in the shape of the foliot, but all had the same basic problem: The period of oscillation depended heavily on the amount of driving force and the amount of friction in the drive so the rate was difficult to regulate. Spring-Powered Clocks   Another advancement was an invention by Peter Henlein, a German locksmith from Nuremberg, sometime between 1500 and 1510. Henlein created  spring-powered clocks.  Replacing the heavy drive weights resulted in smaller and more portable clocks and watches. Henlein nicknamed his clocks Nuremberg Eggs. Although they slowed down as the mainspring unwound, they were popular among wealthy individuals because of their size and because they could be placed on a shelf or table instead of hung from a wall. They were the first portable timepieces, but they only had hour hands. Minute hands didn’t appear until 1670, and clocks had no glass protection during this time. Glass placed over the face of a watch didn’t come about until the 17th century. Still, Henleins advances in design were precursors to truly accurate timekeeping.   Accurate Mechanical Clocks   Christian Huygens, a Dutch scientist, made the first pendulum clock in 1656. It was regulated by a mechanism with a natural period of oscillation. Although Galileo Galilei  is  sometimes credited with inventing the pendulum and he studied its motion as early as 1582, his design for a clock was not built before his death. Huygens pendulum clock had an error of less than one minute a day, the first time such accuracy had been achieved. His later refinements reduced his clocks errors to less than 10 seconds a day.   Huygens developed the balance wheel and spring assembly sometime around 1675  and it’s still found in some of todays wristwatches. This improvement allowed 17th-century watches to keep time to 10 minutes a day. William Clement began building clocks with the new anchor or recoil escapement in London in 1671. This was a substantial improvement over the verge because it interfered less with the motion of the pendulum.   In 1721, George Graham improved the pendulum clocks accuracy to one  second a day by compensating for changes in the pendulums length due to temperature variations. John Harrison, a carpenter and self-taught clockmaker, refined Grahams temperature compensation techniques and added new methods of reducing friction. By 1761, he had built a marine chronometer with the spring and a balance wheel escapement that had won the British governments 1714 prize offered for a means of determining longitude to within one-half  a degree. It kept time aboard a rolling ship to about one-fifth of a second a day, nearly as well as a pendulum clock could do on land, and 10 times better than required.   Over the next century, refinements led to Siegmund Rieflers clock with a nearly free pendulum in 1889. It attained an accuracy of a hundredth of a second a day and became the standard in many astronomical observatories. A true free-pendulum principle was introduced by R. J. Rudd around 1898, stimulating the development of several free-pendulum clocks. One of the most famous, the W. H. Shortt clock, was demonstrated in 1921. The Shortt clock almost immediately replaced Rieflers clock as a supreme timekeeper in many observatories. This clock consisted of two pendulums, one a slave and the other a master. The slave pendulum gave the master pendulum the gentle pushes it needed to maintain its motion, and it also drove the clocks hands. This allowed the master pendulum to remain free from mechanical tasks that would disturb its regularity. Quartz Clocks   Quartz crystal clocks replaced the Shortt clock as the standard in the 1930s and 1940s, improving timekeeping performance far beyond that of pendulum and balance-wheel escapements.   Quartz clock operation is based on the piezoelectric property of quartz crystals. When an electric field is applied to the crystal, it changes its shape. It generates an electric field when squeezed or bent. When placed in a suitable electronic circuit, this interaction between mechanical stress and electric field causes the crystal to vibrate and generate a constant frequency electric signal that can be used to operate an electronic clock display.Quartz crystal clocks were better because they had no gears or escapements to disturb their regular frequency. Even so, they relied on a mechanical vibration whose frequency depended critically on the crystals size and shape. No two crystals can be precisely alike  with exactly the same frequency.  Quartz clocks continue to dominate the market in numbers because their performance is excellent and they are inexpensive. But the timekeeping performance of quartz clocks has been substantially surpassed by atomic clocks.   Information and illustrations provided by the National Institute of Standards and Technology and the U.S. Department of Commerce.

Monday, December 23, 2019

Marketing Plan - Phase Iii - 1843 Words

Marketing Plan Ââ€" Phase III Introduction Wal-Mart s third phase of its marketing plan to market and sell furniture in the new Wal-Mart furniture stores will describe the attributes of its product and services in greater detail than in the first two phases presented by Team B. Furthermore, the third phase will describe the pace at which Wal-Mart s newly proposed product line will move through the product life cycle as well as the factors that will likely impact its movement. Team B will be laying out the product life cycle and the impact it has on the marketing of the product. This paper will identify the positioning and differentiation strategies for Wal-Mart furniture stores. Additionally, the paper will identify the appropriate†¦show more content†¦Realization of profits on products in the introduction stage is highly unlikely. Products at this stage have to be carefully monitored to ensure they start to grow in the market and generate sales (Tutor2U [TU], n.d., 1). Team B believes the Wal-Mart name will help in troduce Wal-Mart furniture stores into the market. The growth stage of Wal-Mart Furniture is characterized by rapid growth in sales and profits. Profits arise due to an increase in output (economies of scale) and possibly better prices. Because this product will be introduced into the market at the competitive Wal-Mart prices, Team B believes that Wal-Mart furniture can capture a significant portion of the market. The main purpose of this stage is to persuade customers to buy the product and retain the customers throughout the product life cycle. The growth stage is typically when competition develops. Competition can erode the company s market share. Marketing efforts in the growth stage tend to focus on product differentiation and expanded distribution (Kerin, Berkowitz, Hartley Rudelius, 2006). As the industry slows down and sales decline, the product enters the maturity stage. Fewer new buyers are entering the market and costs to obtain new buyers increases. Team B believes tha t with the Wal-Mart name and existing market base, sales will maintain at fairly steady pace, with new customers regularly entering our specificShow MoreRelatedMarketing Plan: Phase Iii2489 Words   |  10 PagesMarketing Plan: Phase III Paper Marketing MKT 421 April 21, 2008 Marketing Plan: Phase III Paper A clear vision and strategy has been developed for Gatorade’s new energy drink the Drive Energy Drink. With that said, the next step to developing the product is to determine the attributes, the product life cycle, and positioning and price strategy of the product. Knowing the right look and feel of the drink can increase sales and use of the product. 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In the video â€Å"Super-size me† they had held up pictures of Ronald, and Jesus and a fewer amountRead MoreProduct Development1425 Words   |  6 Pages2011). The process consists of six phases. Many of the phases involve intellectual activities rather than physical activities. Many firms use the generic product development process but others have more defined and precise process geared towards their functions and products. The product development process is essential to all business. Product development is the process of designing, creating, and marketing an idea or project. The process goes

Sunday, December 15, 2019

The Insider Essay Free Essays

The Insider Ethics in the Capital Society Jeong Pyo Son 09/17/2012 Business Ethics Johns Hopkins University The Insider: Essay The Insider is a great example of the whistle blowing problem and way for us to discuss right – versus – right ethics. I would like to analyze the essay focusing on the two main characters and how they made their decisions when they are standing at their turning points. The main two characters are Jeffrey Wigand who is the whistle blower of Brown Williamson Corporation, and Rowell Bergman, who is a TV producer of the show 60 Minutes, who sets up an interview with Wigand, in the film. We will write a custom essay sample on The Insider Essay or any similar topic only for you Order Now In the movie, I think both characters are facing defining moments. For Jeffrey, one right is consistent with his role as an honorable scientist who knows the misconduct his company is involved with; and the other is in his role as an executive member in his company who is obliged to keep confidentiality. His actions could impact a large number of stakeholders. Blowing the whistle could have a serious impact on the company’s brand image. It would also affect competing companies since the problem involves the entire tobacco industry. Bergman is also frustrated because he is supposed to disclose the interview to the public as a producer but at the same time he is opposed by CBS, for the interview poses a high potential financial risk for the company. If CBS airs the film it could be liable for â€Å"tortuous interference† and be sued by Brown and Williamson. Eventually Wigand and Bergman both decide to become whistle blowers. So what factors would have made them make these decisions? The most difficult factor for Jeffrey making his decision is probably choosing between his personal/professional rights and duties. Personally he has a family to sustain. He has a mortgage to pay-off and has a sick daughter who needs expensive medical treatments. It was affordable for him to solve these problems while he was still working for Brown Williamson. He knows that by choosing to side with the press, revealing the dirty truth about his firm, his family’s safety would be put at stake. This is one of the major reasons why whistle blowing is particularly difficult for him. If he were alone, he would just have to worry about himself, but in this case he has to take responsible of his family. According to Sissela Bok(1980), although one is expected to show more loyalty to one’s country and for the public rather than other individuals or organizations, people are still afraid of losing their careers and the capability to support households. Emotionally, people want to dissent over wrongdoings, but they cannot do it rationally. It was as difficult for Bergman as Wigand to make his decision, but he only had his career at risk. His personal and professional values are centered on being an honest, straight forward journalist. These values conflict with his duties as an employee working for CBS, which might face a huge law suit if it airs the interview with Wigand that he has arranged. His whistle blowing was easier because he valued his career and his virtuous character more highly than his responsibilities to CBS, and he saw his character being destroyed in front of him by his company. People hold different values and reason about them in different ways. How did Wigand and Bergman think in philosophical terms we have learned in class? From a Utilitarian perspective, Wigand basically made the right choice. In the Utilitarian way of thinking, he needed to make decisions that could maximize the satisfaction, or happiness, or benefits for the largest number of stakeholders. (Hartman DesJardins, 2011). In that case, his actions could be regarded as a success since he let the public know the truth and the benefit to the public would be greater than that to the company if he were not to disclose the inside information. It is the same for Bergman in making his decision. Insisting on airing the interview might cause trouble for CBS, and certainly would damage the reputation of Brown and Williamson and the tobacco industry but along with Wigand he chose to reveal the truth to the world. Does the deontological way of thinking apply to Wigand’s decision? Deontology is a matter of principle. Legally thinking, Wigand broke the law for not keeping the confidentiality of his company. Even if the information he held was lethal to the public, a law is still a law and it is a principle promised in the society. It is mentioned n the textbook that the Deontological way of thinking creates duties for the person to follow. (Hartman DesJardins, 2011) But Wigand not only has a duty as an executive who is banned from opening his mouth; he also has a duty as a father and as a scientist. His role in his family as a father is to maintain a secure household. Facing the company would leave his family in danger. Also his duty and principle as a scientist collides w ith his role as an employee in his company. It was one of the reasons he got fired from his company too. In this Deontological way of thinking, Bergman did not really have to have inner conflicts as Wigand because he did not break any important ethical principles. Although, he would have felt guilty for leaking information to another press, he still maintained his principle as a journalist to publish the facts out in the public. Also he did not have major damages for his family too. His wife is working in the same industry and would have understood him for his decisions. So did Wigand value his personal integrity more than his family and loyalty to his company? Can we say he is a good person and made the right decision? According to Kidder(1995), kind people make tough decisions too. Although their values are clearly defined, it is difficult for people to find the right thing to do. There is a good example introduced in the article of Kidder. A manager is taking charge of a broadcasting filming scene taken at his company parking lot. After the film shooting was over, the film director tried to credit the manager for helping them borrow the location. The manager now is facing a decision making situation whether he should receive credits on behalf of the company or not. Kidder(1995) said, â€Å"For him, it was hardly that simple because of his core values of honesty, integrity, and fairness, and his desire to avoid even the appearance of evil. All in all, he felt that there was some right on both sides, which it was right for him to be compensated. †This explains that even when someone has a strong self integrated value; it is still tough for him or her to make ethical decisions. This also applies to Wigand and Bergman. Joseph Bardaracco(1997) made a term â€Å"Defining Moments† to illustrate the choice of right-versus-right problem. There are 3 characteristics of Defining Moments which are Reveal, Test, and Shape. Bardaracco(1997) said, â€Å"Right-versus-right decision can reveal a manager’s basic values and, in some cases, those of an organization. At the same time, the decision tests the strength of the commitments that a person or an organization has made. Finally, the decision casts a shadow forward and shapes the character of the person or the organization. † So how did Wigand and Bergman decide their defining moments for the decision? Wigand was a person of honesty; however he was forced to keep the secret from his company. His family wanted to keep the secret and live safely. But after he and his family got threatened by Brown and Williamson, he decides to step out to the public. He thought Bergman and the press were on his side, so he got his courage to take action. This was Wigand’s defining moment and after it was finished, he needed some time to shape himself because his whole family had left him. After the defining moment passed, Wigand became a truthful and honest scientist as he wished to be from the beginning. In case of Bergman, we could say that he already shaped his character relating this issue since the beginning of the movie. He was a professional journalist with integrated value of honesty. Unlike Wigand, he did not have much inner conflicts about making his decision. He argued with the CBS board members and revealed the interview to other presses and he was not as serious as Wigand making his decision. His priority was airing the interview and he had to make it happen as an honest journalist. In conclusion, I was very interested to discuss about this subject with this movie because I was grown in a family associated with the press. Both of my parents are journalists and I have seen them discuss about this subject once in a while. I thought that I should ask them when their defining moments were next time I meet them. It also made me think when my defining moments were and how they shaped my character. As Pinker(2008) questioned in his article about the Universal Morality, everyone’s moral value is different after our stirrings of morality emerge early in childhood. We all make decisions in our own life with our principle and value that has been shaped by defining moments. It is time for me to think what my true values are in my life. References Badaracco, J. (1997) Defining moments, when managers must choose between right and right. (pp. 5-24). Harvard Business Press. Bok, S. (1980). Whistleblowing and professional responsibility. In Donaldson, T. , Werhane, P. H. (2008). Ethical issues in business, a philosophical approach. (8 ed. , p. 128,131). New Jersey: Prentice Hall. Hartman, L. P. , DesJardins, J. (2011). Business ethics: Decision making for personal integrity and social responsibility. (2 ed. , pp. 109-110). New York, NY: McGraw-Hll. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 24-25). New York, NY: Fireside. Kidder, R. (1995). How good people make tough choices. (1st ed. , pp. 26). New York, NY: Fireside. Pinker, S. (2008, 01 13). The moral instinct. The New York Times. Retrieved from http://www. nytimes. com How to cite The Insider Essay, Essay examples

Saturday, December 7, 2019

Rural and Agriculture Based Industries †Free Samples to Students

Question: Discuss about the Rural and Agriculture Based Industries. Answer: Introduction The dairy industry in Australia is one of the biggest employers of the rural and agriculture based industries. The dairy industry in Australia constitutes almost $1.3 billion export, farm, and manufacturing industry (Research and Markets: Analyzing the Australian Dairy Industry, 2015). The dairy industry is a significant contributor to Australias economy and ranks fourth among the agricultural exports from the country. Australia accounts for approximately 2% of the milk production in the world but on the global level is the fourth largest exporter of dairy and dairy products (Dairy Australia, n.d.). The Australian dairy industry has been facing some tough challenges in the last few years and the fluctuations in the international and domestic market have augmented the crisis being faced by the industry (Research and Markets: Analyzing the Australian Dairy Industry, 2015). Some of the challenges are: The average lifespan of a cow is 20 to 25 years but the dairy cows in Australia have a much shorter life span which is just 6 to 7 years. This is because the cows that are being used in the Milk production are being continuously subjected to impregnation, and forcefully induced calving to have a regular supply of milk production. This has a negative impact on the complete lifecycle of the dairy cows negatively impacting the whole industry (Villanueva, 2016). Livestock and dairy farming accounts for almost 70% of the available agricultural and pastoral land and accounts for 3% of the total greenhouse emissions in Australia. This has a significant impact on the environmental and climatic conditions in Australia (Villanueva, 2016). The seasonal nature of Australian farming, the lack of expertise in grazing and herd management, and the changing weather and climatic conditions have all had a negative impact on the Australian Dairy sector which has resulted in a lack of capital investment in the dairy sector (Dairy Industry Overview, 2016). Further, the increasing age of the dairy farmers is making way for the natural exit of many of the dairy producers in the coming few years which would negatively impact the milk supply (Theme 5 - Market growth - Australian Dairy Farmers, 2014). The constraints on milk supply, in turn, affect the whole supply chain process and result in lower investments in technology and scale of operations in dairy manufacturing. As a consequence of this factor the Australian dairy supply chain loses out on cost-competitiveness to the other global competitors (Growing the NSW Dairy Industry, 2014). On the global level, the dairy industry has been facing an increasing competition from the European countries, USA, and New Zealand. This has resulted in reducing international rates for milk and milk products which have affected the dairy industry (Worthington, 2017). The trade war which resulted from the growing tensions between Russia and Ukraine has lead to trade bans being imposed by Russia on all the Western imports. This prevented the western dairy and dairy related products from entering Russia and this directly impacted the dairy farming in Australia. The European countries with their surplus supply of milk and milk products turned to the Asian and the other markets where Australia was a major supplier (Villanueva, 2016). Growth Opportunities and Potential for Australian dairy Industry Rising income levels lead to increase in the per capita expenditure on food and also on the dietary composition of people. The rising urban lifestyle, especially in the developing countries and increasing disposable incomes, have led to diverse diets and increase in the consumption of protein rich foods like meat, dairy, and eggs, leading to an increase in the demand for dairy and dairy products all over the world. This presents a unique opportunity to Australias dairy industry to grow and expand their export operations across the world (Growing the NSW Dairy Industry, 2014). Many of the developing countries do not have sufficient domestic production to meet their growing dietary requirements of milk and milk related products due to the lack of infrastructure, natural resources, and inhospitable climate. So, these nations are dependent on the imports from other countries to meet their growing demand providing a growth opportunity for Australian dairy industry (Theme 5 - Market growth - Australian Dairy Farmers, 2014). Australia has been maintaining a competitive advantage over its rivals by targeting the high-value segments and gradually moving away from the increasingly competitive volume market globally. Asian economies like the Philippines which recorded an approximately 31% growth in international milk imports to the country in 2014 and Indonesian market which has over twenty million children under the age of four, present tremendous opportunities for growth for the Australian dairy industry (Bennet, 2015). China already accounts for almost nineteen percent of the export of dairy and dairy related products from Australia. With the Chinese government lifting the ban on one child policy, the dairy market in China is expected to grow even further. In todays market scenario the total milk import requirement of China far exceeds the total milk production in Australia. The China-Australia Free Trade Agreement provides a huge opportunity for growth to the Australian dairy industry as it gives Australia a chance to capitalise on the increasing demand from the Chinese market (Bennet, 2015). Conclusion There have been investments from the multinational companies and the government in developing the dairy industry in Australia with a commitment to address the ethical and environmental concerns along with addressing the infrastructure development issues (Dairy Australia, n.d.). The growth in the international dairy demand is stemming from the very competitive Asian markets and the other developing economies. To meet this demand in a more profitable manner and maintain a competitive advantage over rivals is a challenge which Australian dairy industry has to meet with its developmental policies and strategies (Research and Markets: Analyzing the Australian Dairy Industry, 2015). References: Bennet, M. (2015, November 4). Can Australia meet Asia's growing dairy demand? Retrieved from: https://bluenotes.anz.com/posts/2015/11/can-australia-meet-asias-growing-dairy-demand Dairy Australia. (n.d.). Retrieved from: https://www.dairyaustralia.com.au/ Dairy Industry Overview. (2016, June). Retrieved from: https://www.kollinscapital.com.au/wp-content/uploads/2016/06/DairyIndustryOverview-WEB-SINGLE.pdf Growing the NSW Dairy Industry. (2014, September). Retrieved from: https://www.dpi.nsw.gov.au/__data/assets/pdf_file/0008/526688/Growing-the-dairy-industry.pdf Research and Markets: Analyzing the Australian Dairy Industry. (2015, January 27). Retrieved from: https://www.businesswire.com/news/home/20150127005850/en/Research-Markets-Analyzing-Australian-Dairy-Industry-2015 Theme 5 - Market growth - Australian Dairy Farmers. (2014, March 13). Retrieved from: https://www.australiandairyfarmers.com.au/PDF/Theme-Market-Growth.pdf Villanueva, G. N. (2016, May 24). There are a lot more problems with the dairy industry than the price of milk. Retrieved from: https://www.businessinsider.com.au/there-are-a-lot-more-problems-with-the-dairy-industry-than-the-price-of-milk-2016-5 Worthington, B. (2017, January 29). Understanding the dairy industry and why it soured to the point of crisis. Retrieved from: https://www.abc.net.au/news/rural/2017-01-27/understanding-the-dairy-crisis/8184510